What's the Point?

Years ago, it was not uncommon to work hard all of your life and then reward yourself at retirement with the “trip of a lifetime”. In those days, visiting the destination was the point, and the travel industry created escorted tours to fulfill those dreams. Travel was a privilege. Travel was its own reward

 We don’t approach our leisure travel experiences that way anymore. We expect to take many memorable trips during our life. We take multiple trips every year.  We travel with family, friends, and on our own. We are traveling to new and exotic places. We believe travel is our right. Rewards are found in meaningful travel experiences.

 In a recent Travel Weekly, Arnie Wiessmann wrote that leisure travel magazine editors instruct their writers to use an “angle” or “contrivance” to “package destinations”. It’s “the point” within the context of the destination that entertains and creates meaning for travel magazine readers.

Mr. Weissmann then made a comparison:

“…the travel industry, too, packages travel experiences... But interestingly, for the most part, the final product doesn't seem to have a point…it seldom promises to follow a specific story line.” (“Inauthentic Authenticity”, Arnie Weissmann, Travel Weekly, March 31, 2008),

 In Marie’s post of March 19 she is asking the travel industry to recognize that “the point” (the “Why” and “What”) of her travel is the most important thing for her. The commodities of the travel equation – getting there, staying there, getting around there – will fall into place when “the point” is taken care of first.

 It’s “the point” that immerses us in our travels and creates a lifetime of experiences that connect us to the world.  “The point” makes travel personal. 

 Mr. Weissmann makes the conclusion in his March 31st editorial that in general the travel industry seems content to sell “generic and clichéd” experiences even as trends say we want authenticity and immersion in our travel. 

 We believe there is a better way. This is what motivates us to explore new ways to approach the travel equation.

 

 

Comments

[new jordans 2010]

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[israel family tour]

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